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How LU was born: A story from the designer and owner of the brand
12/04/2025
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How LU was born: A story from the designer and owner of the brand
In this article – a journey from the idea to the LU you see now
AURA — tenderness, freedom and inner support in the summer collection 2025
01/06/2025
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AURA — tenderness, freedom and inner support in the summer collection 2025
AURA ♡ laconic LU collection for summer 2025, combining style and freedom
Flow cardigan – a special thing that gives inspiration to live
30/09/2025
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Flow cardigan – a special thing that gives inspiration to live
Flow is not just a cardigan, but something that creates a silhouette and mood.
Gift for Mother's Day: LU gives festive discounts!
18/06/2024
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Gift for Mother's Day: LU gives festive discounts!
From May 7 to May 10 we invite you to discounts. Only 4 days you can buy LU brand dresses with 12% discount! This is a great reason to please yourself or your mom with a stylish and high-quality dress..
How to create a capsule wardrobe for autumn with a knitwear collection
10/10/2025
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How to create a capsule wardrobe for autumn with a knitwear collection
Tips for creating a capsule wardrobe with knitwear ☾ Choose basic items from the LU collection
INNER collection — a new mood of style coming soon
06/03/2026
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INNER collection — a new mood of style coming soon
INNER by LU — a collection worth waiting for to fall in love at first sight
Knitwear that warms not only the body, but also the mood: a guide to the autumn wardrobe
11/08/2025
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Knitwear that warms not only the body, but also the mood: a guide to the autumn wardrobe
The LU brand shares a selection of cozy knitwear and ideas for creating stylish women's looks in autumn.
LU — 3 years of magic, light and new beginnings
01/09/2025
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LU — 3 years of magic, light and new beginnings
On September 1, LU celebrated its birthday. We turned three years old — three years of searching, inspiration, strength, and tenderness that we put into every piece every day. For us, this day is not ..
Shorts in the fall? Yes! We analyze autumn sets with shorts
15/09/2025
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Shorts in the fall? Yes! We analyze autumn sets with shorts
How to wear shorts in the fall: your stylish looks with shorts from LU
Special Birthday Drop – a new chapter in LU’s history, created for the brand’s birthday
02/09/2025
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Special Birthday Drop – a new chapter in LU’s history, created for the brand’s birthday
The LU women’s clothing brand appeared exactly three years ago. September 1st is a special holiday for us, as we celebrate our third birthday!
Summer Sale LU — we give -30% on all products
06/08/2025
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Summer Sale LU — we give -30% on all products
A great opportunity to choose things that will become your favorites this summer and will remain relevant for many seasons.
The history of Anastasia and her brand LU "Mistakes make us stronger" interview with AVE Marusya
07/07/2025
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The history of Anastasia and her brand LU "Mistakes make us stronger" interview with AVE Marusya
It all started with a personal need.Anastasiia — the founder of LU — couldn’t find clothes that made her feel like herself. So she created her own. That’s how the brand was born — a brand that today s..