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How LU was born: A story from the designer and owner of the brand
12/04/2025
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In this article – a journey from the idea to the LU you see now
SUMMER SALE at LU: 20% Off the Entire Range
15/07/2026
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The long-awaited SUMMER SALE at LU: a whole month of 20% discounts on women's clothing, knitted garments, sets, bags, accessories and cosy home products.
The distorted mirror effect: how can a single top make or break your summer look?
01/06/2026
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Do you recognise that panic in front of the mirror when your favourite shorts or skirt just won’t come together into a single look? Let’s take a look at some examples of how a top from LU can instantly change the vibe of your outfit
The dress code for a hot summer: how to find a dress for the office, the city, an evening out and your holiday?
16/06/2026
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Office dress code, a city heatwave of +30 or packing your suitcase for a holiday? We break down four ready-made scenarios for summer and look for the perfect dress from LU
AURA — tenderness, freedom and inner support in the summer collection 2025
01/06/2025
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AURA ♡ laconic LU collection for summer 2025, combining style and freedom
Flow cardigan – a special thing that gives inspiration to live
30/09/2025
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Flow is not just a cardigan, but something that creates a silhouette and mood.
Gift for Mother's Day: LU gives festive discounts!
18/06/2024
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From May 7 to May 10 we invite you to discounts. Only 4 days you can buy LU brand dresses with 12% discount! This is a great reason to please yourself or your mom with a stylish and high-quality dress..
How to create a capsule wardrobe for autumn with a knitwear collection
10/10/2025
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Tips for creating a capsule wardrobe with knitwear ☾ Choose basic items from the LU collection
INNER collection — a new mood of style coming soon
06/03/2026
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INNER by LU — a collection worth waiting for to fall in love at first sight
INNER – Spring Collection 2026, a story of inner rebirth
08/03/2026
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Spring arrives quietly — through a sudden urge to put away heavy coats and make room for fresh air.
Knitwear that warms not only the body, but also the mood: a guide to the autumn wardrobe
11/08/2025
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The LU brand shares a selection of cozy knitwear and ideas for creating stylish women's looks in autumn.
LU — 3 years of magic, light and new beginnings
01/09/2025
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On September 1, LU celebrated its birthday. We turned three years old — three years of searching, inspiration, strength, and tenderness that we put into every piece every day. For us, this day is not ..